Precision Stampings how to enter new markets
Precision metal, precision stamping of new products to expand the market, mainly in looking for opportunities to enter the market. The entrepreneur has to look for opportunities requires observation, a comprehensive analysis of force and imagination
force. American Philip Kotler and other three co-author of the "new competition," a book on Japanese companies successful experience in international marketing made specific studies, which made looking for the opportunity to enter
5 kinds of specific methods into the market. I hope the new issue of listed precision metal, precision stamping industry help.
one. Understand and learn from competitors. The number of Japanese company to produce automatic dishwasher competitors moved into their winter test this experimental station dishwasher performance parts
, The cost structure to be assessed individually, and each part was measured to determine the advantages of its design, the ability to understand the competitor's technology, production equipment and marketing systems. In
Solutions and grasp the specific circumstances of each other, based on the design of better performance of products, which is to enter the market has created good conditions.
two. Looking for opportunities readily available. When choosing to go into the target market, you want to go first to those segments neglected, after a firm foothold in these markets and further expand market.
three. Creative practice dumping. Any product has a technological breakthrough, enter a new market is not the only factor for the new product, sometimes it can be for certain products
Part improved marketing capabilities will be able to progress.
four. Create new opportunities. Means not "Yihuhuhuapiao" type imitate someone else's product, but through their own research and innovation, innovative attitude in the target market,
Give consumers the feeling of novelty, stimulus novelty psychological needs.
Fives. Adaptation and changing customer preferences. Hardware products to enter the market not only to know what the market needs of consumers, hobbies, according to market demand and create customer
Demand through advertising to change the customer is interested in, or establish a new concept of consumption.
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